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Terms of Service

Last updated 31 August 2026

Effective date: 31 August 2026

Please read these Terms of Service ("Terms") carefully. Together with our Privacy Policy and Cookie Policy, they are the legally binding agreement between you ("you", "your", "User") and Mahhala Inc. ("Mahhala", "we", "us", "our") governing your use of mahha.la and the services, features, content and applications we offer (the "Services").

Mahhala is a discovery platform, not a shop. We index and present independent online stores and their products. When you decide to buy something, you leave Mahhala and transact directly with that retailer, on their site, under their terms. We are not a party to that transaction.

PLEASE NOTE: These Terms contain an arbitration agreement and class action waiver that affect your legal rights. Please read the Dispute Resolution section carefully.

If you pay us for a subscription or a paid promotion, Payments, subscriptions and paid promotions (section 16) covers auto-renewal, trials that convert to a charge, and refunds. Nothing on Mahhala costs a shopper anything.

1. Acceptance

By registering for, accessing, or using the Services in any way, including simply browsing, you agree to these Terms and to any policies and procedures we publish and incorporate here by reference. These Terms apply to all users, registered and unregistered.

You must be 18 years of age or older to use the Services. By using the Services you represent and warrant that you are of legal age to form a binding contract. If you are not, you must not access or use the Services.

Certain features may carry additional terms; using those features means accepting those additional terms as well.

If you do not agree to these Terms, do not use the Services.

2. Your account

You may browse much of Mahhala without an account, and you can save favorites while signed out. Those are held in your own browser and merged into your account the first time you sign in. An account lets you keep those favorites, build collections, follow people and stores, and, if you own a store, list and manage it.

You agree to provide accurate information and keep it current. You must not:

  • choose or use a username intending to impersonate another person;
  • use a username subject to another person's rights without authorization;
  • use a username that is offensive, vulgar, obscene, or that is reserved for platform or administrative use;
  • share your account, or use anyone else's account without their written permission.

You are responsible for all activity on your account and for keeping your credentials secure. We strongly recommend enabling two-factor authentication or a passkey. Notify us immediately of any unauthorized use or security breach. You may delete your account at any time from your settings.

3. Prohibited conduct

You agree not to use the Services to:

  • violate any applicable law or regulation;
  • stalk, harass, threaten, defame or harm another person;
  • collect, store or scrape personal data about other users;
  • impersonate any person or misrepresent your identity or affiliation;
  • post or link to content that is unlawful, infringing, counterfeit, fraudulent, deceptive, obscene, hateful, or that promotes prohibited goods;
  • interfere with or disrupt the Services, our servers, or connected networks;
  • interfere with another user's use of the Services;
  • attempt to gain unauthorized access to the Services, other accounts, or connected systems;
  • transmit viruses, worms, or other harmful code;
  • use any robot, spider, scraper or automated means to access the Services or to extract data, except a public search engine indexing publicly available pages in accordance with our robots file;
  • circumvent any rate limit, access restriction, or technical measure we use to protect the Services;
  • resell, barter, sublicense or otherwise commercialise access to the Services;
  • submit third-party personal information without that party's consent;
  • manipulate rankings, engagement metrics or reviews, including by artificial views, clicks or saves;
  • evade a block, a suspension or a removal, including by creating another account to do so.

4. Your content

You retain ownership of the content you submit: your profile, bio, collections, images, store descriptions, product listings, and messages ("User Content").

By submitting User Content you grant Mahhala a worldwide, non-exclusive, royalty-free, sublicensable and transferable license to host, store, reproduce, adapt, publish, publicly display and distribute that content for the purpose of operating, promoting and improving the Services. This license ends when you delete the content or your account, except that we may retain copies as described in our Privacy Policy, and except for content others have already shared or saved.

You represent and warrant that you own or have the necessary rights to your User Content, and that it does not infringe any third party's rights or violate any law.

We are not obliged to monitor User Content, but we may review, refuse, edit, restrict, remove or de-index any content at our sole discretion, with or without notice, and without liability.

5. Discovery, ranking and promoted content

Rankings and "trending" placements on Mahhala are determined over a recent window by genuine engagement signals: impressions, views, click-throughs, shares, and saves. Ranking is not for sale.

Separately, retailers may pay for promoted placements. Promoted content:

  • is always clearly labeled as promoted;
  • is subject to the same quality, moderation and eligibility standards as all other listings;
  • is selected by product category and eligibility, not by profiling you as an individual;
  • does not alter the organic ranking of any other listing.

A promoted placement is not an endorsement, review, or guarantee of any product, retailer or transaction. We do not verify product claims, quality, availability or price.

6. Retailers and store owners

If you list, claim or help manage a store on Mahhala, the following also applies to you.

Authority. You represent that you are authorized to act for the store you list or claim. Ownership of a listed store is granted only through our verification process: matching a verified email domain, publishing a DNS TXT record, or serving a file from the store's domain.

Accuracy. You are responsible for the accuracy of your store and product information, including price, availability, description, imagery and any legally required disclosures. You must promptly correct or remove information that becomes inaccurate.

Rights. You represent that you hold the rights to all names, logos, images and descriptions you upload, and that the products you list may lawfully be offered for sale in the markets you serve.

Your customers. Any sale is between you and the shopper. You are solely responsible for fulfillment, payment processing, returns, warranties, taxes, and compliance with consumer protection, product safety, labeling and advertising law. Mahhala is not a party to, and accepts no responsibility for, that transaction.

Team members. If you invite others onto your store's team, you are responsible for their acts and omissions on the Services, for ensuring accounts are not shared or sold, and for promptly removing members who should no longer have access.

Platform limits. We may set and change limits on the Services, including the number of live listings a store may hold and rate limits on imports, verification checks and API usage.

Removal. You acknowledge that we may, with no liability or penalty, remove, hide, de-index, pause or suspend any listing, store or content which in our sole judgement violates these Terms or applicable law, is inaccurate, misleading, deceptive, counterfeit, unsafe, offensive or illegal, or which may harm or threaten the safety, rights or privacy of any person.

7. Reporting, moderation and enforcement

Any signed-in user may report a product or a store. Reports are confidential. We do not tell the subject who reported them.

When a listing or store accumulates reports from multiple distinct users within a short window, it may be automatically hidden from discovery pending human review. That is a protective measure, not a finding of wrongdoing. A review may result in reinstatement, or in removal, suspension or deletion.

We may suspend or terminate your access to the Services at any time, with or without notice, if we reasonably determine that you have violated these Terms, created risk or legal exposure for us, or engaged in conduct harmful to other users. You may stop using the Services at any time.

You may also block another account. Blocking severs any follow relationship in both directions and keeps that account out of the surfaces where the two of you would otherwise meet. It is a tool for your own use and is not a report; if someone is breaking these Terms, report them as well.

Do not abuse the reporting system. Filing reports in bad faith, or to harm a competitor, is itself a violation of these Terms.

8. Copyright and the DMCA

We respect intellectual property rights and comply with the Digital Millennium Copyright Act. We take reasonable steps to promptly remove infringing material we become aware of, and we will terminate the accounts of repeat infringers.

If you believe material on Mahhala infringes a copyright you own or control, send a notice to our designated agent:

Mahhala Inc. Attn: Copyright Office 1734 Clarkson Rd, #316 Chesterfield, MO 63017 Phone: 636-268-6661 Email: copyright@mahha.la

To comply with 17 U.S.C. § 512(c)(3), your notice must:

  • contain the physical or electronic signature of a person authorized to act for the copyright owner;
  • identify the copyrighted work claimed to have been infringed;
  • identify the material claimed to be infringing, with information reasonably sufficient for us to locate it;
  • provide your contact information, including address, telephone number and email address;
  • state that you have a good-faith belief that the use is not authorized by the copyright owner, its agent, or the law; and
  • state that the information in the notification is accurate and, under penalty of perjury, that you are authorized to act for the copyright owner.

If you believe your material was removed in error, you may submit a counter-notice meeting the requirements of 17 U.S.C. § 512(g)(3).

9. Our intellectual property

The Services, and all software, design, text, graphics and other content we provide (excluding User Content), are owned by Mahhala or our licensors and are protected by intellectual property law. We grant you a limited, personal, non-exclusive, non-transferable, revocable license to use the Services in accordance with these Terms. All rights not expressly granted are reserved. "Mahhala" and our logos are our trademarks; you may not use them without our prior written permission.

10. Third-party sites and content

The Services contain links to retailer websites and other third-party resources, and display information about products we do not sell. We do not control, endorse, verify or assume responsibility for any third-party site, product, price, claim or transaction. Your dealings with any third party are solely between you and that party.

11. Warranty disclaimer

We have no special relationship with, or fiduciary duty to, you. You acknowledge that we have no duty to take any action regarding which users gain access to the Services, what content you access, or how you interpret or use that content.

THE SERVICES AND ALL CONTENT ARE PROVIDED "AS IS", "AS AVAILABLE" AND WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING WITHOUT LIMITATION THE IMPLIED WARRANTIES OF TITLE, NON-INFRINGEMENT, MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE, AND ANY WARRANTIES IMPLIED BY COURSE OF PERFORMANCE OR USAGE OF TRADE, ALL OF WHICH ARE EXPRESSLY DISCLAIMED. WE AND OUR DIRECTORS, EMPLOYEES, AGENTS, SUPPLIERS, PARTNERS AND CONTENT PROVIDERS DO NOT WARRANT THAT: (I) THE SERVICES WILL BE SECURE OR AVAILABLE AT ANY PARTICULAR TIME OR LOCATION; (II) ANY DEFECTS OR ERRORS WILL BE CORRECTED; (III) ANY CONTENT OR SOFTWARE AVAILABLE THROUGH THE SERVICES IS FREE OF VIRUSES OR OTHER HARMFUL COMPONENTS; OR (IV) THE RESULTS OF USING THE SERVICES WILL MEET YOUR REQUIREMENTS. YOUR USE OF THE SERVICES IS SOLELY AT YOUR OWN RISK.

MAHHALA DOES NOT WARRANT, ENDORSE, GUARANTEE OR ASSUME RESPONSIBILITY FOR ANY PRODUCT, STORE OR SERVICE ADVERTISED, LISTED OR OFFERED BY A USER OR THIRD PARTY THROUGH THE SERVICES OR ANY LINKED WEBSITE, AND WE WILL NOT BE A PARTY TO, OR IN ANY WAY MONITOR, ANY TRANSACTION BETWEEN YOU AND A RETAILER OR OTHER THIRD PARTY. WE DO NOT WARRANT THE ACCURACY, COMPLETENESS OR CURRENCY OF ANY PRICE, AVAILABILITY OR PRODUCT DESCRIPTION.

To the extent permitted by law, some or all of the exclusions and limitations in this section may not apply to you.

12. Limitation of liability

IN NO EVENT SHALL MAHHALA, NOR OUR DIRECTORS, EMPLOYEES, AGENTS, PARTNERS, SUPPLIERS OR CONTENT PROVIDERS, BE LIABLE UNDER CONTRACT, TORT, STRICT LIABILITY, NEGLIGENCE OR ANY OTHER LEGAL OR EQUITABLE THEORY WITH RESPECT TO THE SERVICES (I) FOR ANY LOST PROFITS, LOSS OF DATA, COST OF PROCUREMENT OF SUBSTITUTE GOODS OR SERVICES, OR ANY SPECIAL, DIRECT, INDIRECT, INCIDENTAL, EXEMPLARY, PUNITIVE, COMPENSATORY OR CONSEQUENTIAL DAMAGES OF ANY KIND, HOWEVER ARISING, RESULTING FROM THE USE OF OR INABILITY TO USE THE SERVICES; (II) FOR ANY BUGS, VIRUSES OR THE LIKE, REGARDLESS OF SOURCE; OR (III) FROM HACKING, TAMPERING OR OTHER UNAUTHORISED ACCESS TO OR USE OF THE SERVICES, YOUR ACCOUNT, OR THE INFORMATION CONTAINED IN IT.

TO THE MAXIMUM EXTENT PERMITTED BY LAW, WE ASSUME NO LIABILITY FOR: (I) ERRORS, MISTAKES OR INACCURACIES OF CONTENT, INCLUDING PRICE AND AVAILABILITY; (II) PERSONAL INJURY OR PROPERTY DAMAGE RESULTING FROM YOUR ACCESS TO OR USE OF THE SERVICES OR FROM ANY PRODUCT PURCHASED FROM A RETAILER; (III) UNAUTHORISED ACCESS TO SERVERS OR PERSONAL INFORMATION STORED ON THEM; (IV) INTERRUPTION OR CESSATION OF TRANSMISSION; (V) HARMFUL CODE TRANSMITTED BY ANY THIRD PARTY; (VI) ERRORS OR OMISSIONS IN CONTENT, OR LOSS ARISING FROM USE OF CONTENT MADE AVAILABLE THROUGH THE SERVICES; (VII) USER CONTENT; OR (VIII) THE DEFAMATORY, OFFENSIVE OR ILLEGAL CONDUCT OF ANY USER OR THIRD PARTY.

IF ANY EXCLUSION OR LIMITATION IN THESE TERMS IS HELD INVALID BY A COURT OF COMPETENT JURISDICTION AND WE BECOME LIABLE FOR LOSS OR DAMAGE THAT COULD OTHERWISE HAVE BEEN LIMITED, OUR TOTAL AGGREGATE LIABILITY TO YOU SHALL NOT EXCEED THE GREATER OF THE AMOUNT YOU PAID US IN THE TWELVE MONTHS PRECEDING THE CLAIM OR USD $100.

You acknowledge that without these exclusions and limitations we would not be able to offer the Services, and that they apply even if a remedy fails of its essential purpose. Some jurisdictions do not allow certain exclusions, so they may not apply to you to that extent.

Our hosting infrastructure is provided and managed by third-party vendors that are not party to this agreement. We are not liable for any breach, error, loss, damage or interruption caused by such a vendor.

13. Indemnification

You agree to indemnify and hold harmless Mahhala, our affiliates, licensors, agents and distributors, and each of their respective directors, officers, employees, contractors, agents, successors and assigns, from all claims, causes of action, liabilities, damages, costs, fines, penalties and expenses (including reasonable attorneys' fees) arising from or related to: (i) your use of and access to the Services, including any data or content you transmit or receive; (ii) your violation of these Terms, including any breach of your representations and warranties; (iii) your violation of any third-party right, including any privacy or intellectual property right; (iv) your violation of any applicable law, rule or regulation; (v) any claim or damages arising from your User Content or information submitted through your account; (vi) any transaction between you and a retailer or shopper; or (vii) any other party's access to and use of the Services with your credentials.

We reserve the right to assume the exclusive defense and control of any matter otherwise subject to indemnification by you, in which event you will cooperate in asserting any available defenses.

14. Governing law

You agree that the laws of the State of Missouri, without regard to its conflict-of-laws principles, govern these Terms and any dispute of any sort that might arise between you and Mahhala.

15. Dispute resolution: arbitration and class action waiver

Please read this section carefully. It affects your legal rights.

ANY DISPUTE RELATING IN ANY WAY TO YOUR USE OF THE SERVICES SHALL BE SUBMITTED TO CONFIDENTIAL BINDING ARBITRATION IN ST. LOUIS COUNTY, MISSOURI, EXCEPT FOR INTELLECTUAL PROPERTY CLAIMS BROUGHT BY EITHER PARTY (WHICH, FOR PURPOSES OF THIS SECTION, DO NOT INCLUDE PRIVACY AND PUBLICITY CLAIMS) AND CLAIMS THAT MAY BE BROUGHT IN SMALL-CLAIMS COURT.

ARBITRATION UNDER THESE TERMS SHALL BE CONDUCTED EXCLUSIVELY UNDER THE CONSUMER ARBITRATION RULES THEN PREVAILING OF THE AMERICAN ARBITRATION ASSOCIATION, EXCLUDING ANY RULES OR PROCEDURES GOVERNING OR PERMITTING CLASS OR REPRESENTATIVE ACTIONS. THOSE RULES ARE AVAILABLE ON THE AAA'S WEBSITE.

YOU AND MAHHALA EXPRESSLY WAIVE ANY RIGHT TO FILE CLASS OR REPRESENTATIVE ACTIONS OR TO SEEK RELIEF ON A CLASS OR REPRESENTATIVE BASIS IN ANY JURISDICTION OR FORUM. THE ARBITRATOR SHALL APPLY MISSOURI LAW, AND THE ARBITRATOR'S AWARD SHALL BE BINDING AND MAY BE ENTERED AS A JUDGMENT IN ANY COURT OF COMPETENT JURISDICTION. THERE SHALL BE NO APPEAL FROM ANY AWARD OF THE ARBITRATOR. TO THE FULLEST EXTENT PERMITTED BY LAW, NO ARBITRATION UNDER THESE TERMS SHALL BE JOINED TO AN ARBITRATION INVOLVING ANY OTHER PARTY, WHETHER THROUGH CLASS ARBITRATION PROCEEDINGS OR OTHERWISE.

IF ANY PART OF THIS ARBITRATION PROVISION IS FOUND TO BE INVALID, UNENFORCEABLE OR ILLEGAL, THE REST OF THIS PROVISION SHALL REMAIN IN EFFECT. IF THE ENTIRE ARBITRATION PROVISION IS FOUND INVALID OR UNENFORCEABLE, THE PARTIES CONSENT TO PERSONAL JURISDICTION AND EXCLUSIVE VENUE IN THE STATE AND FEDERAL COURTS LOCATED IN ST. LOUIS COUNTY, MISSOURI.

If you initiate arbitration, your arbitration fees will be limited to the filing fee set out in the AAA's Consumer Rules.

16. Payments, subscriptions and paid promotions

This section applies only if you pay us for something. Nothing on Mahhala costs a shopper anything.

Who you are paying. You are paying Mahhala. We are the merchant of record for everything sold on mahha.la, including the paid promotions and placements described below, even though a promotion is ultimately delivered through our advertising network at ads.mahha.la. Ads.Mahhala's own terms govern an account you open directly with that network, and they do not govern a purchase you make here.

Payment processing. Payments are processed by Stripe. You enter your card details on Stripe's hosted checkout, and we never receive your full card number. You are responsible for keeping a valid payment method on file for as long as you hold a paid subscription.

Taxes. Prices are exclusive of taxes unless stated otherwise. You are responsible for any sales, use, VAT, GST or similar taxes arising from your purchase, other than taxes on our income.

16.1 Store subscriptions

Auto-renewal. A store subscription renews automatically at the end of each billing period, monthly or annual, whichever you chose, and your payment method is charged for the next period, until you cancel. You are consenting to a recurring charge.

Free trials. Where a trial is offered, it is available only to a store that has never held a subscription, and it requires a payment method up front. When the trial ends the subscription begins and your card is charged automatically unless you cancel before then. The trial length is shown at checkout.

Cancelling. You may cancel at any time from your store's billing settings. Cancellation takes effect at the end of the period you have already paid for; you keep paid features until then, and you are not charged again.

Refunds. Subscription fees are charged in advance and are not refundable except where the law requires it or where our Refund Policy says otherwise. Cancelling part-way through a period does not produce a partial refund.

Price changes. We may change subscription prices. A change takes effect at your next renewal, and we will give you notice before it does, so you can cancel first if you do not agree.

Failed payments. If a charge fails we may retry it, notify you, and suspend paid features until it succeeds. A subscription left unpaid may be cancelled.

What happens when a paid plan ends. Your store returns to the free plan and its limits, including the limit on how many products may be listed live. We do not delete your products for this. Listings above the free limit stop being shown until you are back under it or subscribe again.

16.2 Promotions and premium placements

Prepaid. Promotions and premium placement days are bought up front, for a fixed amount, in your store's console. You are not buying a balance of credit that we owe you in cash, and unspent promotion budget is not redeemable for money.

Creative review. Everything you buy is reviewed before it runs. If we cannot approve it, we refund that purchase in full and release any dates you had held. Approval is not an endorsement, and it does not make the claims in your creative ours.

Once it runs. Impressions and placement days that have been delivered are not refundable. Our measurement of what was delivered governs; we count an impression only when it was actually measurable, and we do not charge an advertiser for views by our own staff or by the store's own team.

Cancellation by us. If we cancel or pull a placement for a reason that is not your fault, we refund the days that did not run. If we remove your creative because it breached these Terms, we do not.

Availability. Buying a placement for a date reserves that date; it does not guarantee any particular audience size, position, or outcome. Holds on dates expire if the purchase is not completed.

No guarantee of results. We do not promise a number of impressions, clicks, sales, or any return on what you spend.

See the Refund Policy for how to ask for a refund and what we do in each case.

17. Force majeure

If either party is unable to perform its obligations or to enjoy its benefits under these Terms because of natural disaster, terrorism, fire, explosion, power blackout, earthquake, flood, strike, embargo, labor dispute, acts of civil or military authority, war, acts of God, acts or omissions of carriers or suppliers, acts or decrees of governmental or regulatory bodies, pandemic, or communication or network failure not the fault of the affected party, or other causes beyond that party's reasonable control, the affected party shall give prompt notice to the other and shall do everything reasonably possible to resume performance.

18. Changes to these Terms

We may modify these Terms at any time. When we make material changes we will update the effective date and, where appropriate, notify you in the app or by email. Continued use of the Services after changes take effect constitutes acceptance. If you do not agree, you must stop using the Services.

19. Waiver and severability

No waiver by us of any term or condition shall be deemed a further or continuing waiver of that term or of any other term, and any failure by us to assert a right or provision shall not constitute a waiver of that right or provision.

If any provision of these Terms is held by a court or other tribunal of competent jurisdiction to be invalid, illegal or unenforceable, that provision shall be eliminated or limited to the minimum extent necessary, and the remaining provisions shall continue in full force and effect.

20. Entire agreement

These Terms, including all documents expressly incorporated by reference, constitute the sole and entire agreement between you and Mahhala with respect to the Services, and supersede all prior and contemporaneous understandings, agreements, representations and warranties, written and oral.

21. Contact

Mahhala Inc.

Feedback, questions, technical support and other communications: support@mahha.la

Thank you for using Mahhala.

See also: Privacy Terms Cookies Help Center